The 2 main pillars of digital marketing are online marketing and offline marketing and the 7 big categories of online marketing are:-
1. Search engine optimization (SEO)
2. Search engine marketing (SEM)
3. Content marketing
4. Social Media Marketing (SMM)
5. Pay-per-click advertising (PPC)
6. Affiliate marketing
7. Email marketing

Here are 10 Digital Marketing Techniques you should plan to implement in 2018 More.....

“The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested.”

- Steve Krug

New Digital Marketing Techniques for 2017
1.) Content marketing techniques to ensure more conversions
Content marketing has been in the main 3 techniques of digital marketing for previous 3 years and it is still going to be one of the most effective digital marketing techniques to ensure conversions. It is important to concentrate a ton on the most proficient method to make an integrated content marketing strategy that is customized for your kind of internet marketing campaign in 2017. More organizations are currently utilizing a content marketing strategy as their premier digital marketing technique and we can hope to see more of this trend continuing in 2017. We can likewise expect that there will be more concentration on Measuring Content Marketing ROI as the cost and rivalry inside content marketing will increase significantly. To make effective content marketing strategy, you need to do research and discover what people are sharing the most in your niche. This will help you analyze what topics, content and headlines work with your kind of internet marketing campaign. Amplification of your content marketing strategy is another important technique that you can do by finding influencers around your niche. Now you need to reach out to those influencers for guest blogging, sharing and interview opportunities. Monitoring to receive content alerts around your subject and tracking the performance of your competitors’ content are important parts of brilliant content marketing strategy.
2.) Effective use of Big Data as effective digital marketing technique
Big Data incorporates market and customer insights. It offers analytical support to channelize data-driven campaigns that can ensure results in guaranteed fashion. The 3Vs of Big Data- Data Velocity, Data Volume & Data Variety indicate why this is a key pattern chosen by industry experts to channelize more powerful digital marketing campaigns. Big Data is likewise firmly tied into machine learning where Big Data is mined to recognize inclination to convert, in given different customer characteristics and behavior. Many organizations are leveraging data from so many different sources to channelize data-driven digital marketing campaigns as such campaigns have proven to be more effective compared to the old form of mass advertising. For any online business, enhancing customer experience must be at the top of the list, and real-time customer insights based on big data can help marketers acquire more customers and ensure more sales. Different Data visualization tools can efficiently aid you improve the effectiveness of your online campaigns in more organized manner thus building online marketing techniques.
3.) Use of Marketing Automation (including CRM, Web Personalization and Behavioral Email Marketing)
Like content marketing, automation of campaigns using internet marketing techniques is considered as one of the most powerful digital marketing techniques that have been in the top 3 throughout the previous 5 years. About marketing automation, HubSpot says- “At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.”
4.) Adept use of Mobile marketing (Mobile advertising, Website & Apps development)
Mobile marketing was also in top 3 three years prior, however as more organizations have embraced mobile responsive website design and email layouts they have seen less need to concentrate on it, or if nothing else there are less open doors for development. In any case, surveys demonstrate that retail conversion rates are essentially lower on cell phone, so there is work to be accomplished for some organizations to streamline mobile marketing more effectively in their digital marketing campaigns. Mobile likewise largely affects search marketing as Google vivaciously takes after its ‘mobile first mantra’. This makes mobile advertising approaches, which have the advantage of serving more applicable, relevant content and CTAs for clients and decreasing burden times. The superior vision for mobile digital marketing technique is using it as a feature of a multiplatform or multichannel system. As this information from comScore, that highlights mobile marketing statistics by using multiplatform ribbons for all nations.
5.) Use of Social Media Marketing including Social CRM and Social Customer Care
Our social media research insights demonstrate continuous development in web-based social media marketing. It is very important to stay updated with trending social media platforms as social media is popular in some countries- but with lessened prevalence of some social networks in a few nations. For instance, Twitter and Facebook are in decay or leveling in numerous western markets while Snapchat, Instagram and Pinterest are gaining more prevalence, so it’d be better if you know which social platform is best fit for your kind of business.
6.) Use of Conversion rate optimization (CRO) to improving website experiences
Conversion rate optimization is considered as one of the most powerful digital marketing techniques that not only help you analyze your internet marketing techniques for the campaign but also help you use techniques that can boost your sales in more data driven and result-oriented fashion.
7.) Internet of Things (IoT) marketing applications
IoT or internet of things is a standout amongst the new digital marketing techniques gaining lots of popularity these days. However, it is of most significance to gadgets creators and retailers, so it is moderately high-up in this positioning of digital marketing techniques. IoT can be understood as one of the biggest technology trends right now that promise to bring the connectivity of the Internet into every facet of human lives and hence ensure well-connected framework to run successful online business. It makes our devices and homes smarter and more innovative.
8.) Search Engine Optimization (SEO or Organic Search)
Mobile marketing SEO methods will be especially essential in 2017 with Google’s current declarations about the mobile index and AMP. However, SEO has always been one of the evergreen digital marketing techniques that are considered as common as effective in optimizing online presence of businesses in SERPs.
9.) Accurate and well-researched use of Paid Search Marketing & Analytics
Google AdWords is the most critical type of Pay Per Click and due to its great results, paid search marketing is considered as one of the most effective digital marketing techniques. Paid search marketing can be understood as an inexpensive and scalable form of internet marketing designed to connect marketers’ ads with searchers; actively seeking what they offer.
10.) Display Advertising, Communities, Affiliate, Co-Marketing, and other new Digital Marketing Techniques
Display advertising is a type of internet marketing that comes in several forms, such as banner ads, ad networks on Social Media, rich media and more. It relies on elements like images, video, flash video and audio content to communicate your advertising message. It conveys commercial message visually. Communities are branded niche or vertical communities that help marketers build networks of influencers to promote their brand more enthusiastically and ensure better engagements. Paying due heed upon affiliate and co-marketing will help you ensure better online presence. There are some other new techniques for digital marketing like using wearables, which are considered as one of the most blazing consumer consumable products (e.g. Apple Watch, Augmented Reality, Activity Trackers, etc.). Account Based Marketing (ABM) is another new digital marketing technique that is relevant for B2B marketers targeting large accounts. Digital OOH (Out-of-home) is another new digital marketing technique that will gain lots of popularity in future. Along with this, employee advocacy and feedback will play a great role in analyzing internal marketing perspectives and channelizing effective internet marketing campaigns.